The year Coca-Cola celebrated Christmas Bithdays not just Christmas.

It sucks to have your birthday around Christmas, it's like the universe conspired to give you the ultimate holiday-themed identity crisis.Your friends are MIA, your presents get mixed up under the tree, and your birthday cake takes on the sweet disguise of a yule log with candles.
Not this time around.  

An entire city came together to celebrate one person’s birthday

And we did it LIVE

An entire city came together to celebrate one person’s birthday • And we did it LIVE •



First we teased people to tune in on the 22nd of December through all of Coca-Cola ‘s social media.

On the day of the LIVE we counted with 16 cameras and more than 1782 people from the Cascais community to bring this to life.

"Ad of the Day: Coca-Cola throws epic surprise party to celebrate Christmas birthdays " The Drum

"Magical and disruptive stunt" Little Black Book

" Coca Cola threw a birthday bash to rival the 25th of December itself " Famous Campaigns

"Coca-Cola is celebrating everyone whose birthday is around Christmas in an uplifting holiday spot. " Design Rush

"Ad of the Day: Coca-Cola throws epic surprise party to celebrate Christmas birthdays " The Drum • "Magical and disruptive stunt" Little Black Book • " Coca Cola threw a birthday bash to rival the 25th of December itself " Famous Campaigns • "Coca-Cola is celebrating everyone whose birthday is around Christmas in an uplifting holiday spot. " Design Rush •